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Posted on: September 9, 2020

Aledo City Council Implements a Branding Campaign

On September 8th, the Aledo City Council approved a Consultant’s Agreement with Haven Creative, LLC. for marketing and communications consulting services.  Have Creative has mapped out a 6-month process in the proposal presentation to begin in September, 2020 - February, 2021.  

Haven Creative is a team of passionate creative marketing professionals dedicated to growing community brands through integrated marketing solutions. They offer communities a combination of research, strategy, creativity and action.

Haven’s proprietary proven process provides direction for the community’s brand in a living document they call a brand book. Like the foundation of a building, the brand book provides the fundamental elements to create a strong, lasting brand.

The goal is to help our community attract economic development opportunities, build trust with citizens, create a sense of team and a unique sense of place.

Through the process, Haven Creative will determine Aledo’s unique attributes and brand position. From there, they will create a strategic platform intended to generate a positive brand perception in the minds of residents, visitors and businesses. They then develop powerful messaging and brand identity marks, all of which reinforce the positioning and ensure brand equity and growth.

Haven Creative will perform a comprehensive brand assessment including interviews, surveys and public input sessions to identify what differentiates City of Aledo from other counties. By examining the community (stakeholders), consumers (visitors, regional and state tourism and economic development officials) and the competition (neighboring towns), Haven Creative will develop a strategy for City of Aledo to assert across all community assets to implement an effective, meaningful and relevant brand.

Haven Creative love’s telling great stories and connecting the dots in community brands. They are eager to tell our story.

 

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